The Car and Truck Fleet and Leasing Management Magazine

1 Million Vehicles Sold in North America with Embedded Navigation Systems in 2005

December 20, 2005

CHICAGO - NAVTEQ, a global provider of digital maps for vehicle navigation and location-based solutions, announced that for the first time since the introduction of in-vehicle navigation, annual sales of embedded navigation systems exceeded one million units. Based on customer sales data from January 2005 through October 2005, approximately one million vehicles were sold with factory-installed navigation systems, representing growth of more than 40 percent over recorded sales from the same time period in 2004. More than 90 percent of car models offering navigation systems in North America use NAVTEQ maps. The in-vehicle navigation industry in North America has grown significantly since its inception in 1996, with the most notable increases occurring over the past five years. “The success that the in-vehicle navigation industry has experienced in 2005 is a result of increased consumer awareness and recognition of the value of navigation. The adoption of navigation has broadened from an option offered primarily on luxury vehicles to a technology that is now available on more mainstream vehicle models,” commented Dean VonBank, VP & GM - North American Vehicle Business Unit.
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