– Ford Motor Company has released its 2005 Sustainability Report, which provides insight into the company's challenges and successes.
Since 2000, Ford has issued a Corporate Citizenship Report to address company initiatives regard-ing social, economic, and environmental concerns. As industry, business environment, and social expectations continue to evolve, so does the report. It has been renamed the Sustainability Report to better reflect its emphasis on the business case for its approach to environmental and social issues. It is tightly focused on the company's most material issues, and on Ford's overall vision, strategy, challenges, and opportunities.
“The term ‘corporate citizenship’ is still largely associated with corporate philanthropy or image building. While those things are important, sustainability goes further. It calls for better managing of environmental resources and social capital – along with economic capital – to create a stronger, more profitable business,” said Niel Golightly, director, Sustainable Business Strategies, Ford Motor Company. “In this report, we have stated not only our sustainability accomplishments, but our challenges.”
To advise on the report's thoroughness and transparency and to monitor expectations, Ford established a Report Review Committee made up of 13 external stakeholders to participate in the devel-opment of the report. Committee members represented human rights, environment, investor, safety, and academic communities. The report is also based on Global Reporting Initiatives (GRI) – globally applicable sustainability reporting guidelines.
“Ford has benefited greatly from open and honest dialogue with shareholders, environmentalists and other key stakeholders on pressing sustainability issues such as global climate change,” said Debra Hall, director of the corporate accountability program at Ceres and chair of the report review committee. Ceres is a coalition of investors, environmental groups, and other public interest organi-zations working with companies on sustainable business practices.
Based on an analysis of the most significant concerns, the report focuses on mobility, climate change, and human rights concerns. Commentary from several internal and external experts can be found throughout the pages sharing deeper looks at specific issues.
Ford's Sustainability Report lays out Ford's vision for sustainability and the business case for pursuing a sustainable agenda. The company intends to strengthen return on capital by developing products, services, and technologies that anticipate the impending shifts in what the 21st-century customers around the world want, need, and expect. For the first time, the report includes a letter from the company's president and chief operating officer reflecting a commitment to integrate sustain-ability issues into Ford's operations.
The 2005 printed report covers issues and programs from 2004 and early 2005 and has approxi-mately 50 percent fewer pages than the 2004 report. Ford's full Web report, available at the end of the month at www.ford.com/go/sustainability, provides additional data and information on social, environmental and economic management, and performance. A separate report examining the business implications of climate change issues will be published in December.