The Car and Truck Fleet and Leasing Management Magazine

Zephyr Returns as New Mid-Size Lincoln

September 6, 2005

DEARBORN, MI — A classic nameplate returns to the road this year with the introduction of the Lincoln Zephyr, a major element in the Lincoln brand’s growth strategy for the next decade. The new 2006 Lincoln Zephyr five-passenger mid-size sedan is Lincoln’s first offering in the growing market of entry-level luxury buyers. The Zephyr nameplate was first introduced as a 1936 model and provided an entry point for the Lincoln brand. The starting price was $1,400. The all-new Zephyr serves a similar purpose, and carries a base MSRP (manufacturers suggested retail price) of $29,660. Zephyr’s primary competitors are the Cadillac CTS, Lexus ES330, Acura TL, and Infiniti G35. The industry refers to these vehicles as “medium premium” cars, and they range in price from $30,000 to $40,000.
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