— Ford and Lincoln Mercury will begin offering SIRIUS Satellite Radio as a factory-installed option this month on select 2006 vehicle lines, including:
Ford F-150 (August 2005)
Lincoln Mark LT (September 2005)
Ford Explorer (December 2005)
Mercury Mountaineer (December 2005)
Ford and Lincoln Mercury plan to offer the factory-installed SIRIUS system for an MSRP of $195, which will include a six-month subscription to the SIRIUS service.
SIRIUS radios will arrive at the dealership pre-activated, allowing the dealer to conduct an in-vehicle demonstration of the SIRIUS service, and enabling the customer to immediately access SIRIUS at the time of delivery.
Earlier this year, Ford and Lincoln Mercury announced plans to target up to 21 vehicle lines for factory installation of SIRIUS over the 2006- and 2007-model years. Ford also announced that it expects to generate up to 1 million SIRIUS subscribers over those two model year periods. Nearly 90 percent of Ford and Lincoln Mercury vehicles will have SIRIUS as a factory-installed option for the 2008-model year.