The Car and Truck Fleet and Leasing Management Magazine

CompuNet Credit Services Changes Name to First Advantage

June 28, 2005

ST. PETERSBURG, FL — First Advantage Corp., a risk mitigation and business solutions provider, has launched a new brand strategy that changes the name of its trucking industry credit reporting subsidiary, CompuNet Credit Services, Inc., to First Advantage. This business line will now align with the Transportation Services division of First Advantage Corp. First Advantage Corp. was acquired CompuNet Credit Services in November 2004. By changing its name to First Advantage, CompuNet Credit’s industry leading broker/shipper credit reporting services will now be marketed as part of a vertical line of trucking-related services that also includes comprehensive motor vehicle record reporting and fleet management.To fully leverage the cross-selling synergies between the corporation’s business lines, First Advantage Corp. is bringing its various business-to-business companies together under a master brand strategy using the First Advantage name with a newly created logo mark. The company’s business-to-business subsidiaries are now aligned among eight divisions to create the following architecture:

  • Employment screening services
  • Tax consulting services
  • Intelligence and technology services
  • Investigative services
  • Supply chain security services
  • Transportation services
  • SafeRent services
  • Government servicesA corporate video introducing the new brand and strategy is available from the home page of the company’s newly redesigned Web site at
  • Twitter Facebook Google+


    Please note that comments may be moderated. 
    Leave this field empty:

    Fleet Incentives

    Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


    Fleet Faq Fuel Management

    Bernie Kanavagh from WEX will answer your questions and challenges

    View All


    Fleet Tracking And Telematics

    Todd Ewing from Fleetmatics will answer your questions and challenges

    View All


    Fleet Management And Leasing

    Merchants Experts will answer your questions and challenges

    View All


    Sponsored by

    Michael Sims is fleet operations manager for the Church of Jesus Christ of Latter-Day Saints.

    Read more

    Up Next

    More From The World's Largest Fleet Publisher