The Car and Truck Fleet and Leasing Management Magazine

Bell Mobility Launches GoTrax Fleet Telematics Solution

June 21, 2005

CANADA — Bell Mobility, a division of Bell Canada, has just launched GoTrax, a wireless track-ing system for small- and medium-sized businesses. GoTrax represents Canada’s first ever handset-based technology that allows resources to be tracked in places where traditional GPS signals don’t work. “Big businesses have used remote tracking services to dramatically reduce costs, and improve productivity and customer service for some time,” said Jim Jacques, senior vice president of Marketing for Bell Canada. “We have designed GoTrax as a highly innovative but low-cost remote-tracking solution for SMEs that delivers productivity and service improvements available previously only to major corporations.” GoTrax uses Assisted GPS — a unique combination of global positioning system (GPS) and Bell Mobility wireless technologies — to provide companies with the ability to achieve faster response times to customer service calls, make more efficient use of field force resources, offer added security for mobile employees, and leverage investments in existing wireless devices. Designed with transportation, utility, courier/delivery, field service, security, construction, and distribution industries in mind, GoTrax enables businesses to affordably track fleets, field service representatives, and other external resources over the Internet with greater flexibility than ever before. GoTrax uses familiar technology — wireless handsets and the Internet — that is quickly adaptable by users. It gives users unlimited ability to locate individual or multiple assets such as vehicles, packages, and individuals, issue proximity alerts, maintain daily interactive activity logs, and run detailed reports from one or multiple locations. GoTrax also sets a new standard for location-based privacy with necessary pass codes and mandatory permission requirements that puts the customer in control of privacy.
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