SOUTH PORTLAND, ME
— Wright Express Corp. announced on March 30 that through its Affinity Card Program, it has developed a new branded fleet card for QuikTrip, a privately held company with a 44-year history in the convenience store/gasoline retail industry.Wright Express, a provider of fleet management services, has developed the branded fleet card that QuikTrip now offers to fleets in its market area. The new card, which also includes the Wright Express logo, allows QuikTrip to offer the benefits and features of a Wright Express fleet card program at a reduced cost and with limited administration requirements. QuikTrip convenience stores and travel centers are located in nine states, offering guaranteed gasoline and truck fleet diesel fueling programs as well as a selection of convenience store food and beverage products. The Affinity Card program from Wright Express allows fuel marketers to offer a branded fleet fueling card to increase sales, build brand awareness and establish customer loyalty. Through the QuikTrip deal, Wright Express continues to expand the reach and acceptance of its fuel cards across the United States and provide its fleet customers with greater convenience and increased options.