AUBURN HILLS, MI
— Chrysler Group announced that Mark S. Bosanac was named director - sales planning & programming. Bosanac is now responsible for all U.S. market sales planning and related activities. Formerly, Bosanac was director - fleet market development & sales planning.
Robert M. Richard was appointed director - fleet market development & sales planning. In this position, Richard heads all fleet sales planning and market development activities. Richard was formerly director - international service & parts.
Both Bosanac and Richard will report to Ray Fisher, vice president - sales, service & parts operations.
A series of internal fleet operations related moves were also announced:
Francis (Bick) Pratt was appointed senior manager - business relations and will be responsible for commercial, rental, and government customer-related activities.
Lisa Way was appointed senior manager - market development and will be responsible for all marketing, communications, customer events, and internal business processes.
Both Pratt and Way will report to Richard.
These moves are designed to provide greater synergy in fleet's internal operational customer support and market development processes.