The Car and Truck Fleet and Leasing Management Magazine

More Fleets Turning To Telematics for Trailer Tracking

March 7, 2005

OYSTER BAY, NY — According to new research released by ABI Research on March 2, increasing fleet owner interest in trailer tracking and monitoring solutions has telematics vendors scrambling to introduce new, specialized telematics equipment. The study finds that the industry has evolved to the point where telematics systems vendors are now providing specialized hardware for specific types of trailers besides the common dry van, such as refrigerated and flatbed trailers, and even intermodal cargo containers. "We are seeing this newfound interest in trailer tracking and monitoring coming from several areas," states Frank Viquez, ABI Research's director of automotive research. "Homeland Security has been a big motivator among fleet owners and will remain so, but other factors include the replacement of analog-based telematics hardware with digital, a readily-realized return-on-investment for hardware, and the use of telematics as a differentiator for major truckload carriers to improve their efficiency and customer service efforts." The new study, "Trailer Tracking Markets," is one of several telematics research titles available from ABI Research. It tracks the varied efforts of vendors around the world to provide trailer tracking and monitoring solutions to a diverse customer base. It also examines applicable technologies — RFID, terrestrial and satellite communications infrastructures, as well as new GPS competitors — for their significance and impact. One of the largest commercial deployments so far this year has been in North America, where Schneider National will outfit all of its 48,000 trailers with QUALCOMM's new T2 trailer tracking hardware. ABI Research cautions industry participants that markets are in differing stages of growth around the world. For example in Europe, the EU's growing pains are temporarily stalling hardware vendor efforts until standards for a harmonized road tolling infrastructure and equipment can be realized. In the Middle East and Africa increasing adoption continues, but will pale in comparison to some emerging Asian regions, including India and China.
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