DES PLAINES, IL
— Wheels, Inc. announced sales exceeding $10 million in less than two years for its Internet Resale Program.More than 1,300 vehicles have been sold through the program, which was launched in 2003 and has been enhanced on an ongoing basis to provide customers with a tool for expanding driver and employee sale programs. "We are very pleased to provide customers with a service that eliminates an administrative burden and offers a new and creative way to remarket vehicles and help deliver top dollar for their used vehicles," said Darrin Aiken, Wheels' assistant vice president of remarketing.Integrated with Wheels' DriverView, a Web-based solution that automates the car ordering process, the Internet Resale Program allows potential buyers to search for their ideal vehicle and provides comprehensive vehicle information including price, equipment, maintenance history, collision history, and a driver completed condition survey. Once the vehicle is found, the buyer puts down a deposit and proceeds with the purchase. "If the used vehicle does not sell over the site by the time the new vehicle is shipped, it gets sold through one of our other remarketing channels with no lost time," said Aiken. "This provides a mechanism to start the process of selling the vehicle earlier to a larger purchaser base," he continued.