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That Thing Got a HEMI? Chrysler Challenges Consumers to Unleash Their HEMI-Powered Creativity

February 22, 2005

AUBURN HILLS, MI — Since the rebirth of the HEMI engine, HEMI has become a brand within a brand, taking the hottest new Chrysler, Jeep and Dodge vehicles to a new level in power and technology. "That Thing Got a HEMI" has become a household phrase. In celebration of the HEMI engine, Chrysler Group launched the "What Can You HEMI?" contest on February 9, asking consumers the question: If you could infuse the power and torque of the 5.7-liter V-8 HEMI engine into anything, what would it be? Chrysler Group is encouraging consumers to imagine the possibilities of HEMI-power. Anyone up for the challenge is required to submit their HEMI-powered invention in a brief essay (300 words or less) and to support the idea with a sketch. Enter at A panel of Chrysler Group judges will select five semi-finalists based on creativity, engineering feasibility, safety and functionality. The five semi-finalists will see their HEMI-powered idea brought to life and will win a trip for two to take part in the official unveiling of these creations. One of the five final HEMI-powered inventions will be named the grand prize winner and its inventor will drive home in a HEMI-powered Chrysler, Jeep or Dodge vehicle of their choice. Contest entries must be postmarked by April 6 and received by April 13, 2005 and should be mailed to: "What Can You HEMI" Contest, P.O. Box 6761, Stacy, MN 55078-6761 More contest information is available at
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