The Car and Truck Fleet and Leasing Management Magazine

JD Power Study Says Hybrid Sales to Peak by '10

February 8, 2005

CALABASAS, CA — Fuel-saving hybrid vehicles will probably peak at roughly 3 percent of the total U.S. market by 2010, says a new study from the forecasting arm of J.D. Power and Associates, according to the Akron Beacon Journal. Roughly 88,000 hybrids were sold in the United States in 2004, accounting for about one-half of 1 percent of total vehicle sales. J.D. Power expects the number of models to expand to 38 by 2011 — 17 cars and 21 trucks and sport/utility vehicles — but that sales will plateau that year at about 535,000, or roughly 3 percent of the U.S. market, largely because the vehicles cost $3,000 to $4,000 more than comparable non-hybrid vehicles. Another factor will be competing technologies such as more fuel-efficient gasoline and diesel options that will be available after 2006.
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