Emercent Remarketing Survey Reveals New Industry Trends
CHICAGO — Emercent Solutions, LLC, a provider of strategy and technology services to automotive finance companies, announced on February 2 it will be releasing its 2005 Emercent/IARA Remarketing Survey results in February at the Las Vegas Conference of Automotive Remarketing (CAR) in Las Vegas.
The survey, which is in its second year and includes top U.S. and foreign captives, banks, and fleet and lease companies, identifies new trends in remarketing volumes, channel choice, effectiveness of current strategies, valuation methods, and hot topics in the areas of challenges and opportunities. The results will be presented by Emercent's VP of Strategy and Delivery, Julie Andersen, as the luncheon keynote on Thurs., Feb. 17.
"As with last year's survey, our questions focused on what's working and what's not," said Andersen. "Of particular interest — especially to Emercent and our clients — are the emerging trends in marrying remarketing strategy and technology — whether that is through Internet, wireless technologies, or more sophisticated business intelligence."
The 2005 Remarketing Survey, officially titled Remarketing Trends & Insights: The Consigners' Point of View, re-asked a set of the questions from last year's Upstream Remarketing Survey so that industry baselines and benchmarks could be captured for further insight into the ever-changing auto remarketing industry. These questions were designed to elicit the extent online auctions are capturing buyers from physical used-car auctions.
"The upstream benchmark results are much anticipated by those respondents who also participated in our past surveys," Andersen said. "This information is critical in helping those organizations compare their own efforts, process, and results to the rest of the marketplace."
Emercent is building upon the success from last year's Remarketing survey, and is again working with the International Automotive Remarketers Alliance (IARA) to gather data. The results of the survey will provide key insights, to both remarketers and their value-chain partners.
"Emercent has made a big contribution in executing this survey," said IARA Executive Director Matthew Marks. "Our membership is grateful for the survey's insightful results, as well as the opportunity to work with a firm that has extensive experience in automotive remarketing."
The survey project, which was the vision of Marks and Emercent CEO Barclay Noble, utilizes the same structured benchmarking methodology that is employed on projects for Emercent's clients, including major captive automotive finance companies and remarketing groups.