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Mitsubishi Motors Attributes December U.S. Sales Increase to Strategic Shift from Fleet to Retail

January 4, 2005

CYPRESS, CA – Mitsubishi Motors North America, Inc., on Jan.4 reported December 2004 U.S. sales of 11,151 units – a 34-percent increase from November's sales volume. Mitsubishi Motors has sold 161,609 units year to date in the United States. "We are very pleased with this month's sales, which reflect the company's strategic shift from fleet to retail – in fact, December was the best retail sales month since August," said Michael Tocci, senior vice president of sales, fleet and distribution at Mitsubishi Motors North America. In addition to the overall monthly increase in sales volume, MMNA experienced a dramatic increase in sales of several vehicles, including a 99-percent increase in Galant sales from last month at 3,980 units (and a 54-percent increase from December 2003), a 23-percent increase in Outlander sales from last month at 1,298 units, and a 17-percent increase in Endeavor sales from last month at 1,781 units.
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