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Ford's Second-Generation Hybrids to Debut in 2008

January 18, 2005

DEARBORN, MI — Ford Motor Co.'s second-generation hybrid technology will debut in the Ford Fusion and Mercury Milan sedans in 2008, according to Automotive News on January 10. Hybrid chief Mary Ann Wright wouldn't provide details about the second-generation changes. But she said the upgrades will improve fuel economy, performance, and affordability. The Fusion and Milan will be Ford's fourth and fifth hybrids. The Escape Hybrid went on sale last fall, and sales of 20,000 units are expected in 2005. The Mercury Mariner Hybrid will go on sale this fall, and the Mazda Tribute Hybrid will arrive in 2007. Ford CEO Bill Ford announced the Tribute and Milan as new hybrid nameplates on January 9. Company executives wouldn't forecast its hybrid volume in the coming years.
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