The Car and Truck Fleet and Leasing Management Magazine

Yahoo! Launches Live Local Traffic Conditions Online

December 28, 2004

SUNNYVALE, CA — Yahoo! Inc. announced on December 23 the launch of a service that lets consumers view live local traffic information on their online maps and driving directions. The company said the site is the first to provide speed conditions and dynamic traffic information nationwide. The new mapping feature will initially be integrated in Yahoo! Search, Yahoo! Local, and Yahoo! Maps. It is available at In the coming months, Yahoo! will continue to develop additional enhancements to the site, the company said. With this new mapping service, consumers can:

  • Customize their Yahoo! Maps display and layer traffic information on top of driving directions or maps.
  • Scroll over traffic icons to find out the road conditions including the time the incident occurred and the estimated time that it will be resolved.
  • Find traffic accident reports and road construction information in over 70 metropolitan areas.
  • Find real-time driving speed data in over 20 top metropolitan areas.
  • Pan and zoom to find the traffic information most relevant to them.
  • Incorporate information from embedded road sensors, traffic cameras, police scanners/reports, and traffic helicopters to mapping functions.
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