The Car and Truck Fleet and Leasing Management Magazine

GM Signs Up One Millionth XM Satellite Radio Subscriber

December 14, 2004

DETROIT — GM announced on December 13 that it recently signed up its one millionth XM Satellite Radio subscriber. "More than 75 percent of current GM customers with XM-equipped vehicles tell us they would only consider or prefer to buy a vehicle with XM and 90 percent say they will recommend it to friends and family," says John F. Smith, GM group vice president of North America Vehicle Sales, Service and Marketing. "GM was the first OEM to offer factory-installed satellite radio and we offer more than 50 car and truck models in 2005 available with XM Satellite Radio," says Smith. The first XM-equipped vehicles, Cadillac DeVilles and Sevilles, were produced in November 2001 and the one millionth XM-equipped GM vehicle rolled off the line in February 2004. Today, one out of three GM vehicles purchased are equipped with factory-installed XM Satellite Radio.
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