Chrysler Group's Customer Demand of SIRIUS Satellite Radio Soars
AUBURN HILLS, MI — SIRIUS Satellite Radio and the Chrysler Group announced on December 20 the completion of the launch of the 2005-model year lineup of Chrysler, Jeep, and Dodge vehicles.
"Production rates for 2004 are on-par with our 100,000-unit goal," said Mike Kane, director, feature innovation and advanced technology strategy, Chrysler Group. Availability on additional Chrysler Group models is anticipated, and total volumes of more than 500,000 SIRIUS equipped-vehicles are expected over the next model year.
Starting with the launch of the Chrysler 300 and Dodge Magnum in April, 2004, Chrysler Group further instituted factory installations on 13 high-volume vehicle lines for the 2005-model year: Chrysler 300, PT Cruiser, Town and Country, Pacifica, and Sebring; Dodge Caravan, Dakota pickup, Durango, Magnum, Ram pickup, and Stratus; and Jeep Grand Cherokee and Jeep Liberty.
The Chrysler Group offers the SIRIUS Satellite Radio factory-installed option on 2005 Chrysler, Jeep, and Dodge vehicles for $195 MSRP. This price includes a one-year subscription to the full SIRIUS service. As an additional benefit to Chrysler customers, there is no activation fee to initiate the service after vehicle delivery. Customers may also stream SIRIUS music programming over a high-speed Internet connection at the home or office at no additional charge.
Consumers selecting the SIRIUS option in their Chrysler, Jeep, or Dodge vehicles receive a small, "mouse-like" antenna mounted to the roof of the vehicle. Station selection uses the same method as selecting an AM or FM station. Consumers can scan channels or select pre-set buttons for their favorite SIRIUS channels. Consumers are able to search both by music category and channel, which are displayed on the radio screen.