The Car and Truck Fleet and Leasing Management Magazine

Wells' Dairy Orders DriverMax From Mirenco to Save Fuel

November 15, 2004

Mirenco, Inc., announced on November 12 that Wells' Dairy, Inc., the company that makes Blue Bunny ice cream, frozen novelties, and fresh yogurt, has ordered six DriverMax units and plans to install the technology on its entire Le Mars Iowa truck fleet in the near future to achieve the Company's goal of reducing fuel consumption and emissions. The DriverMax technology is an automated fuel management system that matches fuel flow with fuel demand to allow an engine to operate as efficiently as possible. DriverMax was co-developed with the Department of Energy by the same team that makes missile guidance systems. This technology was also acknowledged by the Department of Energy as one of the "100 Best Technologies In The 20th Century."
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

CRM stands for Customer Relationship Management. This term typically refers to a system for keeping track of, and marketing to, prospects and customers.

Read more

Up Next

More From The World's Largest Fleet Publisher