The Car and Truck Fleet and Leasing Management Magazine

Chrysler Financial Reaches One Million Contract Mark in 2004

November 15, 2004

Chrysler Financial, a DaimlerChrysler Services business unit, on November 10 celebrated one million contracts booked in one year. William Guthrie of Baltimore is the proud owner of a new 2005 Dodge Magnum courtesy of Chrysler Financial. He is the one-millionth customer who has taken advantage of the financial products offered by Chrysler Financial in 2004. With this newest contract, Chrysler Financial is now the preferred finance choice for more than 2.5 million customers in the United States.Other initiatives contributing to this business success include aligning the Chrysler Financial and Chrysler Group business centers to ensure a stronger market approach, conducting feedback sessions with the dealer body to enhance the Chrysler Financial value proposition and providing the right technology to simplify doing business with Chrysler Financial.
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