The Car and Truck Fleet and Leasing Management Magazine

Chrysler Group Reports September 2004 U.S. Sales Increase 10 Percent

October 5, 2004

Led by a 14 percent surge in retail sales, Chrysler Group reported U.S. sales of 168,744 units for September 2004, an increase of 10 percent over September 2003 when 147,114 units were sold. September's results mark 11 of the past 12 months that Chrysler Group has achieved positive year-over-year sales gains. For the fourth consecutive quarter, Chrysler Group has achieved year-over-year quarterly sales increases. Third quarter results improved to 536,397 units, a 4 percent increase over last year's sales. The Chrysler 300, which posted sales of 11,163 units, commands a significant slice of the luxury full-size car segment with a 23 percent share year-to-date. Since its April introduction, the 300 has risen to the top of its segment, outpacing competitors like the Audi A6, BMW 5-Series, Cadillac CTS, Acura RL and Lexus GS430. The Chrysler brand posted sales of 47,473 units, up 43 percent over 2003 sales. Quarterly sales for the Chrysler brand totaled 143,480 units, up 33 percent over year ago sales and setting a new quarterly sales record. Strong sales of Dodge Durango, Grand Caravan and Ram Pickup pushed the Dodge brand to post sales of 91,503 units, an increase of 5 percent over last year. Quarterly sales for the Dodge brand were 291,416 units, down 1 percent. Durango sales increased 44 percent to 10,828 units, while Caravan including Grand Caravan posted sales of 16,892 units, an increase of 30 percent. The Dodge Ram pickup was the volume leader for the company, posting sales of 33,690 units, an increase of 2 percent. Chrysler Group finished the month with 563,078 units of inventory, or an 83-day supply.
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