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Saab Cars USA Relocates Headquarters to Detroit

September 14, 2004

Saab Cars USA announced that its corporate headquarters are relocated from Norcross, Georgia to the General Motors world headquarters at the Renaissance Center in Detroit. The move took several months and Saab’s new corporate office was fully operational on Sept. 7. Debra Kelly-Ennis, Saab Cars USA’s president and COO, said “As is true for Cadillac or Hummer, Saab will retain its unique brand identity and heritage.” Examples of back office support areas Saab will utilize include employee benefits, dealer training, purchasing and accounting administration, vehicle distribution, and legal counsel. In a similar move, over the past several months, Saab Automobile AB and General Motors Europe have consolidated sales, marketing and engineering operations throughout Europe. This consolidation has resulted in synergies that have reduced fixed expenses, eliminated redundancies and streamlined internal work processes. Saab in Europe has been able to tap into GM Europe’s resources, and this has improved Saab’s competitiveness in the top markets there. Saab Cars USA field employees continue to work from the GM regional offices they were recently co-located to and Saab Cars USA’s field force continues to report directly to Saab Cars USA.
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