The Car and Truck Fleet and Leasing Management Magazine

Wright Express Hosts Annual CoBrand Partnership Conference

August 17, 2004

Wright Express announced that it met with its CoBrand partners in Portland from July 12-14 to share information related to current market trends in the fleet card industry. CoBrand partners are leasing companies and service providers that want to offer value-added commercial service features to existing customers. The conference, which was attended by 10 of Wright Express' CoBrand partners, provided an interactive forum for discussing issues facing the industry. Attendees heard Von Friesen of Strategic Energy Resources discuss Price Risk Management in today's marketplace and participated in a fraud panel consisting of experts from Wright Express who discussed preventative methods for minimizing exposure to commercial card fraud. Technology updates outlining the new Wright Express technical platform and authorization specs being adopted in the marketplace were provided along with Web Integration help to enable the partners to adopt WEXOnline functionality through its own Web sites. Product updates included information on Heavy Truck and Electronic Invoice Payment Process (EIPP) through WEXOnline The input provided by the partners during the conference will be used by Wright Express to improve future CoBrand fleet card program offerings. This is the 7th annual Cobrand conference held by WEX in Portland, and a highlight for guests was a traditional lobster bake on Great Diamond Island.
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