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Ford Aims to Sell 20,000 Escape Hybrids in '05

July 20, 2004

Ford Motor Co. announced that it plans to sell 20,000 of its new Escape Hybrid SUVs in 2005, though it will absorb much of the cost of adding the fuel-saving, battery-driven electric motor, the automaker said on July 16, according to a Reuters report. The cost of adding the battery and other components driving the electric motor, which sits under the hood side-by-side with a standard gasoline engine, is between $5,000 and $7,000, far less than the $3,400 premium Ford is charging customers. The world's second largest automaker expects to have the Escape Hybrid in showrooms in September with estimated fuel consumption of 35 to 40 mpg, or 50 percent better than the standard Escape, a mid-sized SUV. The base model 2005 Escape Hybrid, Ford's first hybrid vehicle, will list at $26,970, or $28,595 for the four-wheel-drive model. The hybrid qualifies for various state and federal incentives, including a "clean fuel vehicles" federal tax deduction of $1,500 for 2004, saving $500 for Americans in the top tax bracket, Ford says. But that tax break is temporary, and Ford officials are discussing additional incentives with state and federal officials. Anticipating rising demand for hybrid vehicles, Ford officials hope to boost annual Escape Hybrid production past 20,000, which is about 8 percent of the total Escape line. Jim Padilla, Ford COO said at a product demonstration in Seattle, "We are looking for ways to increase that," noting the primary constraint is the supply of the hybrid components. Rising gasoline prices have boosted demand for hybrid vehicles in recent months, and California's mandate for sharp reductions in greenhouse gas emissions from automobiles has helped spark plans for hybrids from several manufacturers. Ford offers an 8-year/100,000-mile warranty on the Escape's electric motor and batteries, which draw a charge from the gasoline engine and from friction created during braking. At low speed, hybrid vehicles run mostly on their batteries, giving many of them better fuel economy on city streets vs. highways.
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