Chrysler Group June 2004 Sales Increase 1 Percent, Second Quarter Sales Increase 2 Percent
Chrysler Group reported sales through the end of June of 209,252 units, an increase of 1 percent over June 2003 sales of 198,962 units. Eight of the past nine months have resulted in sales increases for the Chrysler Group. Quarterly sales for Chrysler Group increased 2 percent to 618,394 units, achieving three consecutive quarters of year-over-year sales growth. Sales are calculated on a day-rate adjusted basis.
Chrysler brand posted a new quarterly sales record with 163,138 units, a 21 percent increase over second quarter totals from 2003. For the month, Chrysler brand sales increased 9 percent to 54,314 units. The Chrysler 300 continued its strong sales momentum, posting sales of 12,065 units for June 2004 and achieving a second consecutive month of sales in excess of 12,000 units.
Jeep brand sales were 113,901 units for the quarter, an increase of 5 percent over 2003 second quarter sales. Jeep brand sales for the month decreased 5 percent to 33,459 units. Jeep Liberty posted record monthly sales of 13,579 units during June, an increase of 7 percent.
For the quarter, 341,355 Dodge brand vehicles were sold, decreasing 5 percent. For the month, Dodge brand sales declined 1 percent. The Dodge Caravan posted sales of 74,415 units during the second quarter, an increase of 7 percent over second quarter 2003. For the month, Dodge Caravan sales increased 7 percent to 25,652 units.
The Dodge Magnum is arriving at dealerships daily with the Hemi V-8 engine and rear-wheel drive. Dealer orders for the Magnum exceed 38,000 units.
Chrysler Group finished the month with 605,600 units of inventory, a 72 day supply.