The Car and Truck Fleet and Leasing Management Magazine

LeasePlan USA Wins Business Marketing Association “Best of Division” Award

June 28, 2004

LeasePlan USA has been recognized with a Business Marketing Association (BMA) Pro-Comm “Best of Division” award for its print advertisement featuring reDrive, a completely automated online employee resale program. The integrated advertising campaign first appeared in the November 2003 edition of Automotive Fleet magazine. LeasePlan and its advertising agency, Kilgannon McReynolds, received the “Best of Division” award in the category recognizing outstanding three or four-color advertising spreads. The BMA’s Pro-Comm Awards competition is one of the longest running and most respected business-to-business marketing communications awards program in the U.S. A panel of 30 business marketers from both agencies and corporations judged nearly 600 submissions in 40 business-to-business marketing communications categories. The judges awarded 114 Pro-Comm awards — 38 Best of Division awards and 76 Awards of Excellence.
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