The Car and Truck Fleet and Leasing Management Magazine

Kia Keeps Sportage Name for New Compact SUV

June 22, 2004

Kia Motors confirmed on June 16 that the name of its new compact Sportage-replacing SUV will still be the Sportage when it hits showrooms worldwide in second half of 2004. Sportage is a synthesis of the words “sports” and “portage.” The new Sportage will be a five-passenger SUV equipped with a 2.7L V-6, or 2.0L four-cylinder gasoline engine, or a 2.0L, four-cylinder turbodiesel. This is the same engine offering as parent Hyundai is rolling out in its similarly-sized new Tucson SUV – including an automatic option for the turbodiesel. Following a comprehensive review of name connotations, public opinion polls, and effectiveness as a global brand, Kia Motors said it decided to keep Sportage as the name for its latest SUV. The original Sportage was first introduced in 1993.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

Smith Electric manufactures and markets commercial electric vehicles.

Read more

Up Next

More From The World's Largest Fleet Publisher