The Car and Truck Fleet and Leasing Management Magazine

Chrysler Group Announces Changes in Product Development

May 10, 2004

Chrysler Group on May 6 announced changes to its Product Development organization primarily designed to consolidate its Product Teams into three basic architectures. The realigned teams will be called Front-Wheel Drive (combining the Small Car Product Team and the Family Vehicle Product Team), Rear-Wheel Drive (consolidating the Activity Vehicle Product Team and Premium Vehicle Product Team) and Body-on-Frame (previously known as the Truck Product Team). Consistent with the direction of consolidating the Product Teams into three groups, the following appointments were announced:

  • Larry Lyons is appointed Vice President - Front-Wheel Drive Product Team and Core Team Leader. Lyons was formerly Vice President - Small Car Product Team and Small Vehicle Core Team Leader.
  • Craig Love, who leads the Activity and Premium Vehicle Product Team will have the new title of Vice President - Rear-Wheel Drive Product Team and Core Team Leader. Love was formerly Vice President - Activity and Premium Vehicle Product Teams.
  • Michael Donoughe is appointed Vice President - Body-on-Frame Product Team and Core Team Leader. Donoughe was formerly Vice President - Family Vehicle Product Team and Family Vehicle Core Team Leader.

    All three positions report to Eric Ridenour, Executive Vice President - Product Development. In addition, a new team has been formed to provide greater focus on advanced development of core components and systems and standardized processes across all product teams. Frank Klegon is appointed to a new position, Vice President - Product Development Process and Components. Klegon, the former Vice President - Truck Product Team, will also report to Ridenour. "This reorganization formalizes the evolution of the Product Teams," said Ridenour. "We created the Platform Team approach to vehicle development in 1989. Those teams were realigned to strengthen product development and take on a greater product focus, then enhanced again in 2001 by adding extended team members from all disciplines to create cross-functional product teams. "In 2003, with the increase in new product offerings, additional derivatives and the increased pace of bringing products to market, we began the transformation to organizing our teams around vehicle architectures," added Ridenour.

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