The Car and Truck Fleet and Leasing Management Magazine

Chrysler Group Begins Production of 2005 Chrysler 300 and Dodge Magnum

February 17, 2004

The Chrysler Group launched a new phase of manufacturing on February 11 at its Brampton (Ontario) Assembly Plant to produce the all-new 2005 Chrysler 300 and Dodge Magnum, the company’s family of rear-wheel drive sedans. Brampton’s shift from front-wheel drive to rear-wheel drive vehicle production required a major transformation. Various initiatives were implemented to enhance production quality, increase manufacturing flexibility and improve productivity at the plant. “The Brampton Assembly Plant takes on flexible characteristics generally seen in newer automotive operations,” said Tom LaSorda, Chrysler Group Executive Vice President of Manufacturing. “The flexibility of the revamped plant provides the capability needed to build and pilot multiple products simultaneously.” Complete Plant Makeover According to LaSorda, approximately 80 percent of the Brampton facility was overhauled, “We viewed it as a complete makeover — building a new plant environment within existing walls — rather than a facelift or typical model changeover.” The physical transformation took approximately six weeks to complete. During that period, construction crews expanded the trim, chassis and final assembly areas (TCF) by approximately twenty-five thousand square feet. They also reconfigured over 27 kilometers or 17 miles of conveyor lines and rebuilt the majority of the body shop. Ninety percent of the plant’s tooling and equipment changes occurred in the body shop, which uses approximately 300,000 square feet of the plant’s total footprint. One major addition in the body shop was the robotic framing cell, which is used to load the body side inner panel to the vehicle’s underbody, and geometrically set and weld the panels together. This framing process provides new levels of installation speed, precision and efficiency, and is the first to be employed at any Chrysler Group assembly plant. Also, a new technology called Flexible Measurement System (FMS) is being implemented in the body shop. FMS uses four robots equipped with laser vision sensors to check for precision and quality. The entire measurement cycle checks approximately 225 features on the car body in less than three minutes. During the pre-launch period, pilot vehicles were built to verify processes and to provide hands-on training opportunities. Also, the employees used a new system of rapid detection and problem resolution to optimize efficiency and quality throughout the assembly process. Digital Tools and Quality During the vehicle development process, simulation software tools were used to create a seamless union between product development and manufacturing. Digital analysis also replicated various driving conditions and wind tunnel evaluation helped fine-tune the vehicle’s aerodynamics and interior quietness. The all-new 2005 Chrysler 300 and Dodge Magnum arrive in dealerships this spring.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

A type of rechargeable battery commonly used in consumer electronics and vehicle applications.

Read more

Up Next

More From The World's Largest Fleet Publisher