The Car and Truck Fleet and Leasing Management Magazine

Saab Sets Sales Records in All Areas of Business

January 5, 2004

Saab Cars USA’s December new car sales of 3,506 represent a 28 percent increase over 2002. Calendar year 2003 new car sales reached 47,914 units, a 27 percent increase over last year’s 37,805, and surpassed Saab’s previous best year of 47,414 units set in 1986. This is Saab’s highest annual sales result in its 47-year history in the U.S. market. Debra Kelly-Ennis, president of Saab Cars USA, said, “This sales result is particularly gratifying considering we’ve achieved this growth in our business without yet entering new products into new segments. We’ve done it with our two-car lineup, relying on the success of the Saab 9-3 Sport Sedan and Convertible.” Recently, Saab has shown two new vehicles; the 2005 Saab 9-2X and the 2005 Saab 9-7X, that will broaden its product portfolio. “As we begin to launch new products in new segments, starting with the 9-2X in the summer of 2004, we’ll continue to set new records for Saab in the U.S., Saab’s most important global market,” added Kelly-Ennis. Saab Certified Pre-Owned Sales for December were up 83 percent over 2002, with 757 sales. This brought Saab’s 2003 CPO sales total to 9,580 – 124 percent growth versus last year.
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