The Car and Truck Fleet and Leasing Management Magazine

George Muller Becomes President & CEO of Driveitaway

January 12, 2004

George T. Muller, former president of Subaru of America and Segway LLC, has joined Driveitaway as its new president & CEO, the company announced on January 12. Driveitaway provides remarketing services to the fleet/lease vehicle industry through a fully automated online vehicle remarketing system. With over 3 million leased vehicles being returned to the market annually, Driveitaway addresses the challenge of getting off-lease cars to market Muller, a veteran of the automotive industry, achieved national recognition at Subaru by orchestrating the repositioning, refocus, and financial recovery described by Business Week as “one of the most profound turnarounds ever in the industry.” Under his leadership Subaru refocused on its core technology of all-wheel drive passenger cars and set all-time company records, tripling its revenues from $1.3 to $4 billion. He was also at the helm when Subaru pioneered the "cross-over vehicle segment" (SUVs built on passenger car platforms) with the introductions of the Outback and Forester models. Following his work with Subaru, Muller was named president of Segway, where he oversaw all aspects of sales, marketing, product development, operations, and finance for the company's Human Transporter. He has also worked as a private equity principal and investment advisor at CMS Companies. "We are delighted to have Muller as the leader of our team" said Driveitaway co-founder and vice chairman John Possumato. “His experience and proven abilities are outstanding, as is his enthusiasm. We look forward to working with him as we bring new products online and roll out our current remarketing initiatives nationwide. He is an exceptional leader.”
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