The Car and Truck Fleet and Leasing Management Magazine

Mitsubishi Motors and Chrysler Group to Bring All-New, Mid-Sized Pickup Trucks to North America

December 22, 2003

The Chrysler Group of DaimlerChrysler AG and Mitsubishi Motors North America, Inc. (MMNA) announced on December 16 their plans to produce mid-sized pickup trucks at the Chrysler Group's Warren (Mich.) Truck Assembly Plant. While the two vehicles will share technology, they will be distinctly different in design to appeal to each brand's customers. Production will begin later next year on the new Dodge Dakota. Mitsubishi Motors will re-enter the competitive pickup segment in the 2005 calendar year. Each truck model will showcase a design signature reflective of the individual brand character. Mitsubishi Motors Design Studio in Cypress, Calif., and the Chrysler Design Studio in Auburn Hills, Mich., are each responsible for their unique models.
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