The Car and Truck Fleet and Leasing Management Magazine

Saab Sells 40,000+ for First Time Since 1987

November 3, 2003

According to Saab Cars USA, on the morning of October 31, Saab car sales surpassed 40,000 units in the United States for the first time in 16 years. With a full day of sales reporting yet to close October, Saab Cars USA’s year-to-date sales surpassed annual sales for every year since 1987, when year-end sales were 44,364. The only other year in which Saab passed the 40,000-level was 1986, with sales of 47,414. With two more sales months this year, Saab is on target to pass those numbers and set an all-time sales record. Fleet sales total 2,303 and are included in the 40,000 figure. Much of the Swedish manufacturer’s success can be attributed to the popularity of the new Saab 9-3 Sport Sedan, introduced late last year. “We are very excited to achieve one more sales milestone this year,” commented Debra Kelly-Ennis, President of Saab Cars USA. “We have just added the all-new 9-3 Convertible to our portfolio, which is further expanding our customer appeal and adding to our sales.” Saab will launch a third model line next year, the all-wheel-drive Saab 9-2X five-door hatchback. “We expect our current unprecedented growth will continue into next year, and we’ll get a further boost when we introduce the new Saab 9-2X next summer,” Kelly-Ennis added.
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