The Car and Truck Fleet and Leasing Management Magazine

Chrysler Group Celebrates 20th Anniversary of the Minivan

November 17, 2003

Twenty years and 10 million minivan sales ago, Chrysler Group launched the "magic wagon." The magic wagon, or minivan, would go on to forever change family transportation and the automotive landscape of America's highways and driveways. It would replace the station wagon, revolutionize the cup holder industry and put America's family rooms on wheels."We've been building the world's best-selling minivans for the past 20 years," said Dieter Zetsche, president and chief executive officer, Chrysler Group. "The 20th anniversary of the minivan is a significant milestone for our company and our employees. We take great pride in our minivans and the fact that we've sold more than 10 million minivans in more than 70 countries over the past two decades."Often, speculation surfaced that minivans, as a vehicle segment, would drive off into the sunset. Currently, however, industry-wide minivan sales are vibrant, averaging 1.2 million annual sales for the past 10 years. In addition, industry-wide minivan sales account for approximately seven percent, or approximately one out of every 15 new vehicles sold in the United States. Even after 20 years, Chrysler Group continues to dominate the minivan market segment with Chrysler Town & Country, Dodge Caravan, and Dodge Grand Caravan. "Flexibility and utility never seem to go out of style," said Zetsche. "No other vehicle in the marketplace offers the space, utility and flexibility of a minivan. This company created the minivan formula and we will continue to enhance it with even more features for the next 20 years."
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