The Car and Truck Fleet and Leasing Management Magazine

Dodge Prices 2004 Durango for Space, Refinement and Value

October 20, 2003

The 2004 Dodge Durango is larger inside and out, features an all-new chassis, new powertrains and added refinement at a lower price than its predecessor. And, it offers a HEMI® engine. Darryl Jackson, vice president, Dodge marketing, said, "The new Durango offers more room, more content and more refinement, all delivered at a lower price than the previous generation Durango. With the new Dodge Durango, we deliver a large SUV with the driveability, fuel efficiency and price of a full-size SUV." The volume-leader Durango SLT 4x4 is priced at almost $2,000 less than the previous Durango SLT 4x4. Combined with a projected residual value well above the average for SUVs and competitive financing, Dodge says the 2004 Durango will deliver a consumer payment in line with its smaller full-size SUV competition. "We know the heart of the large SUV market and we have priced for the consumer," added Jackson. "We are $5,000 under our large domestic SUV competition, and, a fully-loaded Durango Limited is nearly $10,000 less than fully-equipped large SUV models." The all-new Durango is seven inches longer, three inches taller and three inches wider than the current model, but delivers improved fuel efficiency across its new three-engine line-up. With its third-row seat folded flat, the 2004 Dodge Durango has more cargo room than the Ford Expedition, Chevrolet Tahoe, Toyota Sequoia and Nissan Armada. The Durango also delivers more leg room, hip room and head room than the previous generation. The Dodge Durango will be offered with a new 3.7-liter Magnum V-6 on two-wheel drive models. The new V-6 powerplant allows Durango to compete directly, on both price and efficiency, with its smaller SUV competition. A 4.7-liter Magnum V-8 is also available, as is the 5.7-liter HEMI Magnum, a first for Durango. Frank Klegon, vice president, Truck Product Team said, "With the new Durango, we recreated the formula that made the original Durango so popular. As the smaller SUVs grew to try and match us, we increased the size of the Durango, while maintaining the driveability and garageability our customers desire. "We have a new suspension and chassis, increased interior size and offer seating for seven passengers. The Durango will tow 8,950 lbs., go off-road and has a gross vehicle weight rating of 6,600 lbs." New safety features on the all-new 2004 Dodge Durango include patented octagonal front frame rail tips that absorb frontal impacts more efficiently and consistently than other designs, a new passenger occupant classification system and available side-curtain air bags for all three rows of seating. The bumper height of the new Durango was also designed within the bumper height zone of passenger cars. The new Dodge Durango offers Dodge's transferable seven-year/70,000-mile limited powertrain warranty. It is built at the company's Newark, Delaware, assembly plant.
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