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Chrysler Group President Dieter Zetsche Launches Production of All-New 2004 Dodge Durango at Newark Assembly Plant

October 13, 2003

Chrysler Group President and CEO Dieter Zetsche joined more than 2,000 employees at the Newark Assembly Plant on October 9, to launch the official production of the all-new, larger 2004 Dodge Durango. The event signaled the advent of a string of new-product launches for the Chrysler Group.

The All-New 2004 Dodge Durango is approximately seven inches longer, three inches taller, and three inches wider than the previous Durango.

For 2004, the Dodge Durango starts with an all-new, stand-alone platform and an all-new hydro-formed and fully boxed frame for added stiffness and refinement. With a three-inch-longer wheelbase and a new coil spring rear suspension with a watt-link design, Durango delivers a smooth, refined ride.

Dodge Durango has increased towing capacity of 8,950 pounds more and interior space. It features a 15-percent increase in cargo volume with 102.4 cubic feet of cargo space. The vehicle features a new trio of engines that deliver a 10-percent improvement in fuel efficiency. They include the 5.7-liter HEMI Magnum engine, delivering a best-in-class horsepower and torque rating, as well as the 4.7-liter Magnum V-8 and the 3.7-liter Magnum V-6.

The all-new 2004 Dodge Durango will be available in dealerships across the country beginning November 15. Details related to Durango pricing will be announced prior to the dealer launch. The new model's residual value will be above the one it replaces.

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