The Car and Truck Fleet and Leasing Management Magazine

Reading Body Works, Inc., Announces Organizational Changes

September 29, 2003

Reading Body Works, Inc. recently made some major announcements including a name change and the naming of a new president. The truck body manufacturer has taken on a new name, Reading Truck Body, Inc., and formed an alliance with Crest Truck Equipment, a network of Reading distributors located in the Mid-Atlantic region. Crest will now be known as Reading Equipment & Distribution, Inc., and will continue to operate within the same limited territorial boundaries. Both companies will operate collectively under a new name, The Reading Group. The new president of the Reading Group is Dan Perlman, who previously served as Reading's vice president of manufacturing and has been with the company for 25 years. He brings to his new role expertise in product research and development, manufacturing technology, and plant operations. In his new position, Perlman will oversee all aspects of both organizations. Reading Truck Body, Inc., will operate under the guidance of Jack O'Donnell, chief operating officer. O'Donnell, formerly Reading's executive vice president, has been with the company since 1976. As Reading's Vice President of Sales, O'Donnell developed the company’s distributor network and helped further sales efforts in the public utility, fleet, and leasing industries. He was also responsible for expanding the market with Ford, Chevrolet, and GMC bailment pools. Norm Ziegler has been named chief operating officer of Reading Equipment & Distribution, Inc. Ziegler and his father Norm Ziegler Sr., founded Crest in 1972.
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