Jeep® Creates Jeep Trail Rated Requirements
to Communicate 4x4 Capability
The Jeep® brand announced Jeep Trail Rated, a new way to communicate to consumers the extensive level of off-road requirements that all Jeep 4x4 vehicles must meet. The new 2004 Jeep 4x4 vehicles, Grand Cherokee, Liberty and Wrangler — with Trail Rated badges — start arriving in dealerships next week.
Jeep Trail Rated is supported by the Nevada Automotive Test Center (NATC), which has 45 years of off-road vehicle testing experience, including the creation of standards for the U.S. military.
The new Jeep "Trail Rated" badge indicates that every Jeep 4x4 has been designed to perform in a variety of challenging off-road conditions identified by five key consumer-oriented performance categories, including traction, ground clearance, maneuverability, articulation and water fording.
Six new print ads and four new television spots will communicate the requirements that Jeep vehicles must meet in order to earn the Jeep "Trail Rated" badge. Both print and broadcast ads break in mid-October.