IARA Produces Remarketing Survey
The International Automotive Remarketers Alliance (IARA) announced that it has prepared and distributed a remarketing survey regarding key data points in the remarketing process. The survey was distributed to 60 remarketers at the beginning of June.Matt Marks, IARA executive director, says the IARA has begun to receive responses from remarketers. “The data will be held in confidence but summarized in order to provide some preliminary benchmarks. Remarketers can use these benchmarks to measure where they stand in relation to the average statistic in key remarketing measurement points,” Marks explains.The preliminary results will be a subject of discussion at the IARA Remarketing Roundtable held in July in Chicago. For more information on the IARA, visit www.iaraonline.org.