The Volvo XC90 was named Urban Truck of the Year by On Wheels, Inc. at its annual celebration honoring professionals and companies in the automotive industry who are leaders in diversity. Selected by an independent panel of automotive journalists for African Americans On Wheels
magazine, the Urban Picks Award is presented to a vehicle in its class that shows exceptional value and performance under urban driving conditions. The competitors were evaluated on a point system based on safety, security, and other characteristics of interest to urban motorists. In addition to the Urban Truck of the Year award, the XC90 also received the North American Truck of the Year award and Most Versatile Minivan/Station Wagon award from American Woman Road & Travel. Previously, the XC90 was named Motor Trend
2003 Sport Utility Vehicle of the Year.