The Car and Truck Fleet and Leasing Management Magazine

Ford Unveils the Next Generation of America's Truck

January 6, 2003

Ford’s new 2004 F-150 breaks new ground in the way it is produced, its looks, stronger and more rugged foundation, and new levels of comfort and refinement, the company reports.

Ford offers truck customers a wide variety of configurations. There are three cab choices: Regular, SuperCab, and SuperCrew. Cargo boxes are more than two inches deeper and three lengths are available: 8-foot, 6½-foot, and a new 5½ -foot for “garage-ability.” All cab configurations now feature four doors for ease of access.

To meet the needs of key customer segments, Ford developed five distinct models for the 2004 F-150. Each series provides individualized versatility and character.

  • XL - The base F-150. The workhorse that gets the job done.
  • STX - This truck provides work truck capability in a sporty and stylish package to appeal to younger, value-minded customers.
  • XLT - The popular, all-around favorite for family-oriented customers.
  • FX4 - The off-road truck with style for outdoor enthusiasts.
  • Lariat - The top of the line with a luxury interior.
    There are three different designs for the instrument clusters and each model features a two-tone instrument panel. A unique, modular overhead rail system allows owners to customize interior storage on XLT, FX4, and Lariat. An optional, flow-through center console is also available with a floor shifter, a first for F-150.

    “The sophistication and craftsmanship of its interior design is truly a benchmark achievement for this class of vehicle,” said J Mays, vice president, Design. “New levels of comfort, spaciousness, and refinement complement the tough truck capabilities that we would never compromise.”

    The new F-150 also offers the following features:

  • A new, 5.4-liter 3-valve Triton V-8 offers more power and efficiency.
  • A stiffer, fully boxed frame improves durability and quietness.
  • Rear shocks, outboard of the frame, provide a smoother ride.
  • Wider leaf springs and a wider track increase stability.
  • High-performance four-wheel disc brakes boost stopping power.
  • More responsive rack-and-pinion steering system delivers better control.
    “Our goal was to create a full-size pickup that is stronger than ever and meets previously unaddressed customer needs,” said Frank Davis, chief program engineer, F-150. “F-150 is in a class of its own and demonstrates that pickup owners don’t have to accept things like an uncomfortable ride and spartan interiors.”

    The 2004 Ford F-150 will be built using a new, futuristic flexible manufacturing system. Flexible manufacturing uses a standardized assembly process that improves productivity and quality, while at the same time saving money. It allows the company to react quickly to changes in consumer demand and produce a wider variety of vehicles. The 2004 F-150 will be built at Norfolk Assembly, Kansas City Assembly, and at the new Dearborn Truck Plant.

  • Twitter Facebook Google+


    Please note that comments may be moderated. 
    Leave this field empty:

    Fleet Incentives

    Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

    Sponsored by

    The Department of Transportation was established by an act of Congress on October 15, 1966.

    Read more

    Up Next

    More From The World's Largest Fleet Publisher