Kelley Blue Book, a resource for used- and new-vehicle value information, has signed an agreement with the No. 1 Hispanic Internet portal, adding vehicle information and values to Univision.com's "autos” section.
"Univision.com has a history of providing users with premium content and reliable services from credible sources," said Javier Saralegui, president, Univision Online, Inc. "As we built-out our auto channel, we felt it was essential to continue this practice by incorporating the most reliable automotive pricing information available. For this reason, we have added Kelley Blue Book content."
The agreement marks a turning point for Kelley Blue Book, as it is the first time vehicle information will be available in Spanish outside of the company's own Web site. By logging onto www.univision.com and clicking on "autos," Spanish-speaking consumers can now access more than 17,000 used-vehicle values dating back to 1982.
"This is just the first step in a long-term strategy to bring our content to a wider audience," said Stephen Henson, vice president of marketing and business development. "Working with Univision allows us to begin meeting those goals by bringing Kelley Blue Book to the largest Spanish-speaking audience on the Net."
Kelley Blue Book plans to work closely with additional Spanish language companies to have all of Kelley Blue Book's vehicle content translated for the Hispanic community.