The Car and Truck Fleet and Leasing Management Magazine

Dodge Targets Small Commercial Fleet Owners

December 9, 2002

The Chrysler Group's growing range of commercial vans and pickups will be sold only through Dodge franchises, primarily dealerships that are part of Chrysler's BusinessLink program for fleet sales.

Business Link, launched in 1999, focuses on small commercial fleets with 50 or fewer vehicles. The program's 285 participating dealers must have fleet specialists in sales and service.

They also must offer special perks such as "next bay service," which gives fleet customers' vehicles priority service over regular consumers and discounts similar to those for large rental car fleets. Chrysler hopes to grow to as many as 500 BusinessLink dealers within a few years.

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