Auction Broadcasting Company (ABC) recently published its first issue of The Wire
, an e-newsletter designed to disseminate industry and ABC-specific news to dealer, financial institutions, fleet/lease and captive finance customers, and manufacturers.
The premier issue of The Wire highlighted ABC's introduction of its new 100 percent Buy-Back Program, industry trends, and ABC auction news, as well as "Down To The Wire," an article by ABC vice-president Bob Rauschenberg.
"The Wire is a tool we plan to use to present new initiatives, introduce ABC key executives, examine industry trends, and keep our customers abreast of upcoming sales and exciting special events," comments Rauschenberg. "Technology has always been a major thrust in the establishment and success of ABC, so it's only logical that we use Internet technology to produce a cutting-edge industry newsletter."
The e-newsletter also makes it easy to obtain additional information on a given topic. E-mail links are included to make The Wire user-friendly and interactive. ABC is the first of the three major auto auction companies to implement an e-newsletter. "Since our inception, ABC has been known as a forward-thinking company that embraces new technology," continues Rauschenberg. "As we continue to grow and the auto auction business continues to change, we’re committed to implementing cutting-edge technologies that enhance our services. All of the new technological advances we employ increase returns and opportunities for our customers."
ABC provides a complete range of value-added auto auction services to dealer consignment, factory, financial institution, fleet/lease and captive finance customers. For more information, call (317) 862-7325 or visit www.auctionbroadcasting.com.