The Car and Truck Fleet and Leasing Management Magazine

DaimlerChrysler Remarketing Partners with ADESA Seattle to Expand West Coast Sales

October 15, 2002

ADESA Seattle has partnered with DaimlerChrysler Remarketing to celebrate the introduction of the manufacturer’s factory sales to the Pacific Northwest. ADESA Seattle will host a series of guest sales with DaimlerChrysler Remarketing, during which DCX Remarketing vehicles will make “special appearances” in closed factory sales for the first time in the state of Washington. Keith Heflrich, director of fleet remarketing and used vehicle sales for DaimlerChrysler Motors Co., said partnering with ADESA Seattle to provide guest sales is a way to introduce DaimlerChrysler products in the northwest, particularly in the state of Washington. ADESA Seattle will host a dinner for DaimlerChrysler franchise dealers on Oct. 23, 2002. The following day, beginning at 9:30 a.m., ADESA Seattle will offer 400 Daim-lerChrysler vehicles and travel-related giveaways during the closed sale.
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