The Car and Truck Fleet and Leasing Management Magazine

2003 Ford Focus is Launched

October 1, 2002

Employee events took place in Dearborn, MI and at the Wayne Assembly Plant in Wayne, MI, Sept. 27 to mark the campaign launching the 2003 Ford Focus. According to the company, the goal is to get more people behind the wheel and onto the road in a Focus. Ford also says it is the dynamics making Focus the best-driving car in its class that will be the key to the new marketing campaign. The Focus continues to win praise and awards from writers and magazines. It has been rated among the 10 best by Car and Driver Magazine for three years in a row. It has been an Automobile Magazine all-star for two years. It is listed as a best buy by Kiplinger's. For the company and for dealers, Focus plays a key role in the product portfolio. The best-driving car in its class now comes with the added confidence afforded by a no-charge 100,000-mile or five-year powertrain extended service plan. With the vehicle improvements and the new ad campaign, Ford says the focus is on the Focus.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Sponsored by

Infiniti is one of Nissan Motor Co. Ltd.’s two global brands, originally launched as a luxury car brand in the U.S. in 1989.

Read more

Up Next

More From The World's Largest Fleet Publisher