The Car and Truck Fleet and Leasing Management Magazine

Five New Jeep Brand TV Ads Debut This Month

September 10, 2002

The Jeep brand of DaimlerChrysler will debut in Sept. five new television ads sporting a new tag line -- "Only in a Jeep" -- while emphasizing the attributes of the 4 x 4 vehicles. The five 30-second TV spots were created by BBDO Detroit, the agency of record for general mar-ket advertising and marketing initiatives for Chrysler Group, and GlobalHue, the company's multi-cultural advertising and marketing agency.
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