The Car and Truck Fleet and Leasing Management Magazine

Endeavor New Name for Mitsubishi's 2004 SUV

July 23, 2002

Mitsubishi announced the first new vehicle in its Project America series will be named Endeavor. The all-new, mid-sized sport/utility vehicle will hit the showrooms in early 2003 as a 2004-model. Endeavor will be powered by a V-6 engine, and will be available as either a front-wheel-drive or an all-wheel-drive model. The company's Project America initiative aims to develop vehicles in North America specifically for the North American market.
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