Ford to Celebrate Its 100th Anniversary
Ford Motor Co. announced it will commemorate its 100th anniversary June 16, 2003, and plans are already underway to celebrate this milestone. "The company's centennial offers us a unique opportunity to reflect on our many past accomplishments," said Bill Ford, chairman and CEO, Ford Motor Company. "But it also challenges us to look ahead and create a vision for continuing success in the future."Ford says its 100th anniversary programs will be targeted primarily at key audiences such as company employees, dealers, suppliers, Ford car clubs and enthusiasts.The main communications channel is the company's 100th anniversary Web site, which can be accessed through ford.com. The Web site will continue to grow in phases over the next year. It presently features stories about Henry Ford, the Model T, and the Rouge complex, along with other facts and information. According to the company, a key section of the site is called "Your Stories." This interactive section allows site visitors to share their Ford stories — everything from their first Ford product to how the company has impacted their lives. "Ford has touched the lives of people in virtually every corner of the world, and 'Your Stories' gives all of us the opportunity to share our experiences," said Gary Nielsen, executive director, Ford Centennial Operations.To help share the company's history, a new touring display, named "100th Anniversary Experience," debuted recently at the Carlisle All-Ford Nationals in Carlisle, PA. The traveling exhibit will visit key events and locations in the United States that are open to the public, as well as Ford Motor Co. employee, dealer and supplier events. The display highlights many of the company's accomplishments over the past century, as well as a peek at the future. Inside the 53-foot trailer, visitors will see a milestone timeline, historic photos and memorabilia and a special centennial video called "The Road Is Ours." The company says it is planning events and activities through the end of 2003. The latest information on activities is available on Ford's 100th anniversary Web site, which can be accessed through www.ford.com.