The Car and Truck Fleet and Leasing Management Magazine

Chrysler Predicts Popular Paint Palette Colors For 2003

June 25, 2002

Chrysler Group announced June 19 that color experts predict that silver, and new hues influenced by silver, will be popular in the new 2003-model year, which begins this fall. “From automobiles to appliances, silver will be a strong color for many mainstream products,” said Margaret Hackstedde, director of color, fabric and mastering design, Chrysler Group. “In fact, one out of every four vehicles that we sell is silver. For the 2003-model year, we’ll start to introduce fresh, new silver-influenced hues on our cars, trucks, and minivans. Silver is a technical, refined color that reflects the continuing technology boom. We’ll also see blue, along with a variety of blue shades, emerge as a popular color choice in 2003.” Chrysler says its color designers use the company's concept vehicles to introduce new color ideas. These concepts have included Dodge Viper, Chrysler Prowler, PT Cruiser, and the all-new 2004 Chrysler Pacifica and Crossfire, which will be available in early 2003. Satin Jade will appear for the first time on 2003 Chrysler and Dodge minivans and mid-2003 on Chrysler Sebring convertibles and sedans. First shown on the Dodge MAXXcab concept truck in 2000, Butane Blue will be introduced on 2003 Chrysler and Dodge minivans and the 2004 Chrysler Pacifica. Electric Blue will be offered on the 2003 Chrysler PT Cruiser, while Light Blue will be introduced on the 2003 Dodge Stratus and Chrysler Sebring coupes. Chrysler Group typically offers 10 different colors for each of its models. New exterior color choices for 2003 Dodge, Chrysler, and Jeep vehicles include Satin Jade, Sapphire Silver, Butane Blue, Light Blue, Electric Blue, Deep Lava Red, Blaze Red Crystal, Deep Red, Cactus Green, Timberline Green, Light Khaki, and Brilliant Black Crystal.
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